วันเสาร์ที่ 21 สิงหาคม พ.ศ. 2553

Marketing in the competitive market Doll

These days, everyone and every company is trying to make money, so the market in almost everything that makes money, is highly competitive. The market for children's toys', and in particular the doll market is no exception. This is a new innovative company who was not afraid to tackle the toy market is highly competitive. In fact, they were quite successful in it. I'm talking about Spinmaster. This is the company that brought us, Bakugan, Tech Deck and LivFashion Dolls.

Today we will focus on some dolls Smart marketing moves have made the new lev. The first thing he did was a business model that already worked. The girls get to dress up and play with dolls in fashion. Plan A, you take a proven business model and make it a bit 'better. Liv dolls are dolls like normal clothes and accessories. But she took it up a notch, trying, so they want more life.

SomeThings that make the girl Liv realistic, can submit their limbs. The arms and legs can move and rotate in a realistic way. Your eyes are glass, giving them a small margin on normal plastic or painted doll's eyes. An innovation that is unique to this game is the use of interchangeable wigs. Girls can have as hairstyles and colors they want without a mess on their new toy. You can also cut your hair, because if you turnright, the doll will not be ruined.

Another innovation is the intelligent use of Liv world, which is a toy online virtual world, where each doll owners can visit Liv entering a secret code that comes with. This virtual world games and music, and videos to provide basic information for each character and also indicate their preferences and interests and even their mistakes. What is a store at the puppets as more life.

Next willbegan the introduction of accessories in order. The first wave just introduced the new dolls. The second wave included a puppy with each doll. Girls love puppies and kittens Liv adding a totally new dimension to the world of recorded by Liv. But the thought of Spinmaster not stop there. They also have big plans for this fall with a collection just in time for Christmas. The fall collection includes other things, a brand new doll named Hayden comes witha pet rabbit. There is also some very popular accessory, like a horse, a drum, a BMX bike, a shopping kiosk, a karaoke machine and more.

Making sure that the original product sold is something that already, then it started to improve and market a new doll line was able to infiltrate the already saturated. Slowly adding new components and accessories in order, children and parents are not overwhelmed by all the decisions. However, a study back new purchases trickleLiv dolls in a toy company led by a smart intelligent.

ไม่มีความคิดเห็น:

แสดงความคิดเห็น